Who we are
About The Boys Are Up™
It all started with a group of friends who were—quite literally—up. Three of the boys had just landed new promotions, two sold their companies, and for once, everyone seemed to be winning at the same time. The inside joke quickly became a catchphrase: “The boys are up!” What began as a toast turned into a mindset—one worth sharing.
The Boys Are Up™ is more than a saying; it’s a lifestyle. It’s about celebrating momentum, cheering on your people, and recognizing those rare moments when everything finally clicks. Whether it’s closing a deal, hitting a goal, or just waking up ready to take on the day, being “up” means you’re in it and you’re thriving.
We turned that energy into a brand—clean, confident, and just a little cheeky. Our embroidered hats, tees, and koozies are made for the ones chasing what’s next, the ones who never stop moving forward, and the ones who always raise a glass when the boys are up.
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